The COVID-19 pandemic has undoubtedly changed the way we live and work, at least for the time being. With so much still unknown, many people are experiencing some level of fear and anxiety, wondering how this virus will impact their lives and work.
Small business owners around the world have been particularly impacted. They’ve had to figure out ways to keep their doors open during a time when many businesses are being forced to close. Life coaches are not immune to this.
While it is common for coaches to serve their clients through video chats and phone calls, many still prefer face-to-face coaching sessions and trainings. The coach-client relationship is an intimate one, and for many clients (and coaches!), in-person sessions help to build trust. During this pandemic, with people being encouraged or even ordered to stay home, in-person meetings may not be possible for the foreseeable future.
Luckily, there are a few relatively simple ways life coaches can move their coaching businesses online. No matter if the change is just for the near future or a sustainable transition for your business, now is the time to scale your practice. Using the three strategies below will help you to continue to grow your business and serve your clients.
3 Ideas for Moving Your Coaching Business Online
Develop an online training.
If you’ve been considering the idea of offering an online course, now is the perfect time. Many people are home and looking for ways to focus on their well-being, learn something new or simply occupy their time in a productive way.
It doesn’t have to be perfect – after all, people are willing to give each other some slack right now! The important thing is that you share valuable, useful information. Think about exercises that have been most successful with your in-person clients. Address the new emotional challenges that many people might be feeling during the pandemic. Offer practical solutions for working from home and handling family life. If you aren’t sure what to offer, ask your current or past clients what kinds of trainings they would like to see.
Online platforms and social media make it easier than ever to put up a course quickly and with very little technical know-how. You can offer free training or paid training; it’s entirely up to you. But, many coaches have found success in providing one-off or subscription-based online courses, adding another revenue stream to their coaching businesses.
Start virtual coaching sessions.
Social distancing protocols do not have to mean that client sessions have to cease. In fact, it’s an excellent opportunity to get your clients (and yourself) more comfortable with virtual coaching.
During this time, your clients undoubtedly want to continue their coaching, so they will be more open than ever to virtual coaching. Google Hangouts, Zoom and even FaceTime are free and easy ways to connect from a distance. It may seem strange at first, but with some time, you will find that you can have very successful coaching sessions without being in the same room as your client.
Offer one-off sessions to help people navigate this time.
People all around the world are struggling with fear, anxiety and concern for their families and society in general. The COVID-19 pandemic has brought up a lot of emotions for many people, and not everyone is equipped to deal with them.
Life coaches have the unique abilities, skills and insight to assist people through difficult times like these. Although life coaching is not typically a short-term commitment, now might be the time to offer one-off sessions to help people cope with the coronavirus. You can advertise this service through your current network, family and friends, email list and social media.
Not only will this allow you to serve people in a meaningful way, it has some other potential benefits for your business. It can help you keep your business alive during the downturn and showcase your services to a new group of people who may be interested in a longer coaching commitment in the future.
Life Purpose Institute – Life Coaching and Spiritual Coaching Certification Programs
If you want to explore the possibility of becoming a life or spiritual coach, now might be the perfect time to start. Life Purpose Institute offers comprehensive, impeccably structured coaching programs that can be done online from the comfort of your home. Thousands of our graduates enjoy lucrative and satisfying careers as life coaches after completing our internationally recognized programs.
Are you ready to take your coaching journey to the next level? Do you want to start a new career as a life or spiritual coach?
Contact Life Purpose Institute today to learn more about how you can scale your current business or embark on a new career!