You’ve completed a Life Coach Certification Program and are now a Certified Life Coach. You have a detailed marketing strategy to follow. What now? How does your life look now? Have you thought ahead to what your days as life coach will be like?
Phase one: Implementation
Most people are working or having other responsibilities so they start off working several nights a week and Saturday morning. Some people quit their job, are unemployed and have savings to support them. Either way a major focus becomes implementing your marketing strategy and setting up your business. Setting up your business, may be with setting up a website, reserving a name, getting a business card, getting yourself set up on online platforms, calling to set up speeches or meetings with referrals, going out networking, talking to people you know or a variety of other marketing activities. You also set up your filing system, get together all forms and handouts, decide on whether to be a sole proprietor, L.L.C., or corporation and set up your books to keep track of all the money you will bring in as a coach! You start seeing clients who have been referred to you by the practice clients you have worked with, through people you know and through your new marketing approaches you’ve come up. Your business continues to go. You decide if you want to keep coaching on the side and only take a few clients or if you want to build your coaching practice to part time or full time.
Phase Two: Part -Time Practice
You’re grateful that now you’ve grown your practice into a part time endeavor. You may have been doing coaching one or two nights, a Saturday morning here and there, but now you’re getting busy and you really want to do coaching part time. This might mean you start working part time in your current day job, or quit your job and get another part time job, work per diem or get contract work.
Part of your day is then coaching and part of your day is spent marketing. You keep putting out the word about what you do. Maybe you start handing out free sessions. You get out more where you can meet more people. Some people at this stage start a group as this could potentially generate more money in a shorter period of time than doing individual sessions. You’re enjoying your new found freedom to do what you love doing and have a more flexible schedule.
You might go to that yoga class or take another class you’ve been thinking of. You might be home part of the week when your child is off from school. You might sleep in late the days you’re off from your part time job. You like this so much, you are determined to build your practice into full time since you love this lifestyle so much! You hustle even more talking to people about coaching whenever you can. Depending on this marketing strategy you do more marketing-book more speeches, get more referral sources, network, do more on social media give away more session, or do whatever marketing activities you laid out in your marketing strategy. You also spend more time calling or texting back clients or potential clients, writing notes for yourself, pulling out the materials you need for your client’s next session, writing notes for yourself, and keeping your accounting straight. You learn there sre more administrative tasks once you get busier.
Phase Three: Full-Time Practice
At last! You’re getting referrals from past clients. Finally, you see that you are creating income consistently and you know you can do this full time. and go to as many hours You decide to go full steam ahead with your coaching practice. Full time for coaches is considered 15 clients (plus administrative tasks) and go up to as many hours as you want to work. You set up a schedule for yourself, maybe you sleep late and work later in the day, or you want to be available to family in the evenings and start first thing in the morning. You may work a split shift- morning and evening – with a break in the afternoon. You’re excited about this opportunity to have your own business and at the same time you have more flexible time so you get to do other things in your life you’ve been wanting to do. You’re learning how to have fun and balance, and spend time with family and friends, and still put a lot of attention into building and maintaining your business.
For some people it’s an adjustment to be self-reliant and independent as they are no longer being supervised by a boss and told what to do. You may reach out for support at the school you graduated from or from other coaches or self-employed people. You feel fulfilled in the coaching you do. You help so many people; you hear wonderful things about what they’re creating for themselves. You get better and better at your craft and having a practice gets easier and easier. You get more referrals and as you have your practice for a longer period you end up spending less time marketing.
Most full time coaches still take some steps to market and grow their practice to maintain or increase their income. They look at other ways to generate income-products, workshops, groups, teleseminars and special packages. Most coaches believe in walking their talk and having a life they love. You start working on other life goals that you’ve been wanting to achieve and other things you want to change or improve. Many coaches hire a coach to keep them on track with the business and also to create or maintain a great life.
If you grow your practice you will put more time into administrative tasks. Coaching though is still a large part of what you do. You go to bed at the time you want to go to bed. You feel peaceful and content, and so fulfilled You’re excited for the next day to come where you get to work with clients once again. You did it!