One of the many benefits of a life coaching career is the flexibility it offers to its coaches. More than just location independence or work-life balance, the field allows new and seasoned coaches alike to have the flexibility to choose a niche that allows them to create a practice that is aligned with their personal interests, values, and skills. Establishing a coaching niche not only allows coaches to feel more personally fulfilled and energized by their work, but it also helps attract the clients who really need and want the services that you offer.

Let’s look at why choosing a niche might be right for your life coaching practice as well as some ideas for choosing the niche that works for you.

A niche is simply an area of specialization within a field. In a large and growing field like coaching, it can also be a way to stand out from the crowd. There are nearly endless niche options available to coaches depending on your unique passions, skills, experiences, work style, and knowledge. Assessing these areas will help you to narrow down a potential focus for your practice and aid you in attracting the right clients.