For new coaches, one of the biggest concerns is how to effectively market their businesses. Traditional techniques such as networking events, social media and content marketing are all effective ways to grow a coaching practice. Still, one of the most effective means of marketing is word of mouth referrals.
Marketers understand that having someone vouch for your business, product or service is more valuable than any social media campaign. As a new coach, it is critical that you maximize your current client base to grow your practice. Life Purpose Institute provides students with comprehensive coaching instruction as well as top-notch marketing education specifically aimed at the coaching industry. Our experts show you the strategies you need to create a continuous stream of referrals.
How can you grow your business through word of mouth referrals?
If you are looking to grow your business, do not neglect the power of word of mouth referrals. When developing your strategy, keep these four key steps in mind.
Be good at what you do
Consumers have a natural tendency to want to share their positive and negative experiences with others. Giving your clients the best experience possible helps to increase their satisfaction with you and the services you provide. If you can help your clients achieve their goals and make improvements in their lives, they will share their success with others.
Have strong processes in place to ensure a seamless and professional client experience from start to finish. If you can deliver tangible results for your clients, they will be more likely to enthusiastically share those results with their networks.
Ask for referrals
If you don’t ask, you won’t receive. Clients may be unaware that you want to take on additional clients. Don’t hesitate to ask current clients for referrals, especially at pivotal points during the coach-client relationship: when a client has a big breakthrough, completes their coaching sessions or provides you with positive feedback. You can also implement email marketing and social media campaigns to communicate your desire for referrals.
Create a referral process
After you’ve made the ask, make it easy for your clients to refer their networks. Create a referral process that allows you to easily send them any forms they will need, track who makes the referrals and record any incentives they have received. You can even include referral templates to make it even easier on your clients. Making it easier for them will make it easier for you.
Sometimes offering an extra incentive will encourage clients to refer their friends and families. Brainstorm potential incentives that may be appealing to your clients such as complementary or discounted coaching sessions, workshops or lectures.
Keep in touch.
Sometimes word of mouth referrals don’t come right away. Often your past clients may refer you months, or even years, down the road. These are still valuable referrals that you don’t want to miss out on. Keep in touch with your past clients by sending friendly emails (or even a complete email marketing campaign) to check up on their progress. Staying in touch will help ensure that you are front-of-mind when they meet someone who may benefit from your services.
Growing your life coaching practice is both an art and a science. Don’t neglect the power of word of mouth referrals. If you are interested in becoming a life coach, contact the Life Purpose Institute today to learn more about our life coaching programs and certifications. We pride ourselves on providing unparalleled life coaching instruction and the latest in coaching-specific marketing techniques.